All of the Following Are Reasons Why Advertisers and Marketers

All of the following are reasons why advertisers and marketers are relying increasingly on segmentation to target consumers except

A) consumers tend to have similar tastes and values because of globalization.
B) it is difficult to reach most consumers via prime-time TV ads.
C) niche groups such as teens or gays have considerable purchasing power.
D) "one size fits all" strategies are no longer effective.