Research suggests that when people are exposed to the fear-then-relief procedure, they are most susceptible to influence:

Question

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Research shows that the fear-then-relief procedure is most effective at influencing people after their fear has been relieved. This is because people are more likely to accept a message or idea that provides relief or a solution to their initial fear or problem. Additionally, once the fear has been relieved, people may be in a more positive or open mindset to consider different perspectives or options.

Research Suggests That When People Are Exposed to the Fear-Then-Relief