Which of the following is the best definition of a motivational appeal?
A) a message designed to induce fear in, or increase the anxiety of, a receiver
B) an appeal designed to elicit sympathy or guilt in a receiver
C) an external inducement to increase a receiver's drive to do something
D) an inspirational message designed to pull at the receiver's heartstrings
Correct Answer:
Verified
Q345: According to Gass & Seiter:
A) deception is
Q346: In order for a fear appeal to
Q347: Which of the following statements regarding logical
Q348: Advertisements which make us feel sentimental about
Q349: The bottom line on humor, according to
Q351: The best advice regarding self-disparaging humor is
A)
Q352: An overall assessment of ingratiation research to
Q353: Warmth appeals operate primarily through
A) liking
B) distraction
C)
Q354: Which of the following statements regarding the
Q355: When people agree with a message, they
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