By portraying Chevron as a guardian of endangered species, Chevron's "People do" advertising campaign is an example of

Name: By portraying Chevron as a guardian of endangered species, Chevron's "People do" advertising campaign is an example of
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The "People do" advertising campaign by Chevron is an example of image-based advertising as it aims to portray Chevron as a socially responsible company that cares about endangered species, rather than directly promoting a product or service.

By Portraying Chevron as a Guardian of Endangered Species, Chevron's