The "Most Interesting Man In The World" mingles with beautiful women, wrestles with dictators, performs stunning feats, and drinks Dos Equis beer. This advertising campaign is an example of

Question

Quizplus · Accepted Answer

The campaign is focused on creating a certain image or persona for the product, in this case, Dos Equis beer, using intriguing and entertaining scenarios with the "Most Interesting Man In The World." It is not a shock ad as it does not rely on controversy or extreme emotions. It is not product planting as the product is already known and featured prominently in the ads. And it is not an anti-ad as it is not a direct attack on the competition or negative advertising.

The "Most Interesting Man in the World" Mingles with Beautiful