An airline company creates two types of emergency pamphlets. One pamphlet contains only written instructions. The other contains written instructions and images. After surveying their passengers, the airline company found that passengers' recall of the information was higher for the pamphlet that featured written instructions and images. Which of the following best explains this phenomenon?

Question

Quizplus · Accepted Answer

The picture superiority effect refers to the phenomenon where information is better remembered if presented as a combination of images and text rather than text alone. Therefore, it best explains the higher recall of information from the pamphlet that featured written instructions and images.

An Airline Company Creates Two Types of Emergency Pamphlets