Question 1

Search engines use _____ to discover documents for indexing and retrieval.

Accepted Answer

Search engines use web-crawling spiders to discover documents for indexing and retrieval. These spiders crawl through websites and follow links to discover new pages to add to their database.

Question 2

If a Web site is not the first page on a public server, it isn't linked to from another public page, and no one has submitted the link to Google for indexing, then it will not appear in Google results.

Accepted Answer

This is because Google's search algorithm crawls and indexes web pages based on links that it finds from other websites or when the website is submitted to Google for indexing. If a website is not linked to or submitted, it will not appear in Google search results.

Question 3

The bulk of Google's revenue comes from _____.

Accepted Answer

The majority of Google's revenue comes from advertising through their search engine and other advertising platforms.

Question 4

Which of the following statements holds true for search engine optimization (SEO)?

Accepted Answer

Search engine optimization (SEO) refers to the process of improving a page's organic search results, which means increasing the visibility and ranking of a website or webpage in unpaid search engine results pages (SERPs). A is incorrect because it refers to Google's online advertising listings, which are not part of organic search. C is incorrect because SEO involves optimizing content to make it easier for search engines to index it. D and E are both incorrect because they refer to other concepts unrelated to SEO.

Question 5

Google's largest source of income is allowing any organization to pay for higher placement in search engine query results.

Accepted Answer

Google's largest source of income is through advertising, specifically through their AdWords program where businesses pay for ads to display above and alongside search results. It is not related to allowing organizations to pay for higher placement in the search engine's organic results.

Question 6

When performing a search via Google or another search engine, a user actually searches what amounts to a copy of the Web, stored and indexed on the search engines' computers.

Accepted Answer

Search engines crawl and index web pages, creating a searchable database that allows users to find relevant content on the internet. When a user performs a search, the search engine retrieves relevant pages from its indexed database and presents them to the user in the search results.

Question 7

A(n) _____ is a search performed on Google or any other search engine.

Accepted Answer

A query is a search performed on Google or any other search engine.

Question 8

If a firm's pages are not near the top of query results, customers may never discover its Web site. This has led to _____ becoming a critical function for many marketing organizations.

Accepted Answer

The statement mentions that if a firm's pages are not near the top of query results, customers may never discover its Web site. Therefore, it can be inferred that search engine optimization (SEO) is a critical function for many marketing organizations as it helps to increase the visibility and ranking of a website on search engine results.

Question 9

JCPenny was one of Google's largest advertisers, spending millions a month in ads, yet Google punished the firm in search rankings when it detected that Penny violated Google's policies on gaming search results.

Accepted Answer

This statement is true. JCPenny was penalized by Google in 2011 due to violating Google's policies on manipulating search results. Despite being one of Google's largest advertisers, JCPenny's website was demoted in search results for several months as a result of the penalty.

Question 10

____________ is the category of online advertising that captures the most advertising dollars.

Accepted Answer

The answer of ____________ is the category of online advertising...

Question 11

_____ is the process of creating a series of bogus Web sites, all linking back to the pages one is trying to promote.

Accepted Answer

The process described is known as "link fraud," which involves creating fake websites that link back to the pages one is trying to promote, in order to boost their search engine ranking.

Question 12

In recent years, online advertising has been growing fast, but growth has not been as fast as the growth in television advertising.

Accepted Answer

This statement is incorrect. In recent years, online advertising has been growing at a faster rate than television advertising.

Question 13

Google earns more annual advertising dollars than any other U.S. media company.

Accepted Answer

Google's advertising revenue surpassed $134 billion in 2019, making it the top earner among U.S. media companies.

Question 14

Which of the following statements holds true for the term spider?

Accepted Answer

The term spider refers to software that traverses available Web links in an attempt to perform a given task, such as crawling web pages for search engines. Other options are incorrect: A refers to DNS (Domain Name System), B refers to SEO (Search Engine Optimization), C refers to the Deep Web, and D refers to cache.

Question 15

Market capitalization refers to the value of a firm calculated by multiplying its _____ by the number of shares.

Accepted Answer

The answer of Market capitalization refers to the value of...

Question 16

Much of the technology used by Google consists of components such as microprocessors and hard drives that might be found in conventional home computers.

Accepted Answer

This statement is true. Google uses many components that are similar to those found in home computers, such as microprocessors and hard drives. However, they also use specialized technology and custom-built systems to power their search engine, advertising platform, and other products.

Question 17

Which of the following parameters significantly influences the rank of a Web page in Google's search results?

Accepted Answer

The answer of Which of the following parameters significantly influences...

Question 18

Which of the following represents the market capitalization of a firm?

Accepted Answer

Market capitalization is calculated by multiplying the current share price of a firm by its total number of outstanding shares.

Question 19

Google's stated mission is to:

Accepted Answer

Google's stated mission is to organize the world's information and make it universally accessible and useful. This has been the company's mission since its founding in 1998 and is reflected in their various products and services such as search engines, email, and online storage.

Question 20

Web developers can easily block Google from indexing their otherwise publicly accessible content.

Accepted Answer

Web developers can use techniques like blocking Googlebot using robots.txt or adding a meta tag with a noindex directive to prevent Google from indexing their content.

Quiz 18: Google in Three Parts: Search, Online Advertising, and an Alphabet of Opportunity