Question 1

Peer-produced services like Skype and BitTorrent leverage a central IT resource instead of users' computers to forward phone calls and video.

Accepted Answer

Peer-produced services like Skype and BitTorrent primarily use the computers of their users (peers) to forward data, rather than relying on a central IT resource. This decentralized approach is fundamental to their operation.

Question 2

Which of the following statements about Web 2.0 is true?
A) It is important to joust over the precise definition of Web 2.0.
B) Social media turned Wikipedia into one of the most profitable sites on the Internet.
C) It is significant how quickly the Web 2.0 revolution started and failed in a short span of time.
D) It refers to the static Web sites and transaction-focused storefronts.
E) Peer production is leveraged to create much of the open source software that supports many of the Web 2.0 efforts.

Accepted Answer

Web 2.0 refers to the use of interactive websites and user-generated content, and peer production (collaborative effort of users) is one of the key concepts of Web 2.0. Option A is incorrect as there is no single, precise definition of Web 2.0. Option B is incorrect as Wikipedia is a non-profit website, and social media did not turn it into a profitable site. Option C is incorrect as Web 2.0 is still relevant today, and its evolution is ongoing. Option D is incorrect as Web 2.0 is the opposite of static websites and focuses on user interaction, not just transactions.

Question 3

Building brands on line can be expensive. This has proven especially true for successful social media sites, which have built brand awareness through expensive advertising campaigns.

Accepted Answer

False

Question 4

Which of the following statements is true about microblogging?
A) Their key use is to share ideas, obtain feedback, and mobilize a community.
B) Their key use is to distribute time-sensitive information, share opinions, virally spread ideas, run contests and promotions, solicit feedback, provide customer support, track commentary on firms/products/issues, and organize protests.
C) Their key use is as a tool for the creation and maintenance of open source and other software products.
D) Their key use is to poll a diverse crowd and aggregate opinions to form a forecast of an eventual outcome.
E) Their key use is to collaborate on common tasks or to create a common knowledge base.

Accepted Answer

Microblogging is primarily used for real-time information sharing, opinion expression, and engagement with a community. It is used to distribute time-sensitive information, engage in viral spread of ideas, provide customer support, and organize protests or other forms of social activism. While microblogging can also be used for other purposes, such as collaboration on tasks or creation of knowledge bases, these uses are not its primary function. Thus option B is the correct answer.

Question 5

Messaging and social apps make up the top 10 most popular smartphone apps.

Accepted Answer

According to recent studies, messaging and social apps do indeed make up the top 10 most popular smartphone apps.

Question 6

_____ refers to efforts that allow participants to share access to products and services rather than having ownership

Accepted Answer

The answer of _____ refers to efforts that allow participants...

Question 7

A professional or student looking for guidance with a programing problem is likely to be best be served by posting questions to:
A) SnapChat.
B) WhatsApp.
C) StackOverflow.
D) Twitter.
E) Orkut.

Accepted Answer

StackOverflow is a popular question and answer platform specifically designed for programmers. It is a community-driven resource where programmers can ask and answer technical questions. Therefore, posting questions on StackOverflow is most likely to get relevant and helpful responses from experienced programmers. Other options like SnapChat, WhatsApp, Twitter, and Orkut are not specifically designed for programmers and hence may not have a suitable audience to address programming problems.

Question 8

Despite the rise of messaging apps and other forms of social media, these efforts are focused on consumer efforts, with corporations yet to find a viable way to leverage these services in an organizational setting.

Accepted Answer

This statement is false. Many corporations have found viable ways to leverage messaging apps and social media in an organizational setting, such as for internal communication and customer service.

Question 9

Which of the following statements holds true for Wikis?
A) Their key use is to anonymously share ideas in an unattributed manner.
B) Their key use is creating an effective form for online advertising, customer tracking, and service personalization.
C) Their key use is to discover and reinforce affiliations, identify experts, message individuals or groups, and virally share media.
D) Their key use is to poll a diverse crowd and aggregate opinions to form a forecast of an eventual outcome.
E) Their key use is to collaborate on common tasks or to create a common knowledge base.

Accepted Answer

Wikis are primarily used for collaborating on common tasks or creating a common knowledge base, where multiple users can contribute and edit content. They are not designed for anonymous sharing, online advertising, customer tracking, or opinion polling. While they may facilitate the discovery of experts and the sharing of media, these are not the primary functions of wikis.

Question 10

Social media apps are taking the workplace by storm and creating billion dollar firms. Which of the following tools has grown and is primarily known as a leading workplace productivity tool?
A) Tinder
B) Secret
C) Slack
D) WhatsApp
E) Pew

Accepted Answer

Slack is primarily known as a workplace productivity tool, allowing teams to communicate, collaborate and share files in real-time. It has grown rapidly and is now valued at over $7 billion. The other options, Tinder, Secret, WhatsApp, and Pew, are not primarily known as workplace productivity tools.

Question 11

Peer production refers to:
A) the process of tracking and responding to online mentions of a product, organization, or individual.
B) graphical editing tools, such as those found in a wiki, page layout program, or other design tool.
C) programming hooks, or guidelines published by firms that tell other programs how to get a service to perform a task such as send or receive data.
D) content that is more complex than simple text or photos and includes animation, audio, and video.
E) users collaboratively working to create content, products, and services.

Accepted Answer

Peer production refers to the collaboration of users in creating content, products, and services. It involves a network of people working together to achieve a common goal. This can be seen in open source software development, online communities, and crowdsourcing initiatives.

Question 12

Which of the following statements holds true for electronic social networks?
A) Their key use is to anonymously share ideas in an unattributed manner.
B) Their key use is to share access to products and services as an alternative to ownership..
C) Their key use is to discover and reinforce affiliations, identify experts, message individuals or groups, and virally share media.
D) Their key use is to poll a diverse crowd and aggregate opinions to form a forecast of an eventual outcome.
E) Their key use is to collaborate on common tasks or to create a common knowledge base.

Accepted Answer

Electronic social networks are primarily used to discover and reinforce affiliations, identify experts, message individuals or groups, and virally share media. Other options such as anonymously sharing ideas or polling a diverse crowd for opinions may be a secondary use, but they are not the primary purpose of electronic social networks.

Question 13

Many social media websites have emerged as top destinations on the Internet, however the category has remained volatile, with many one-time leaders losing popularity over time.

Accepted Answer

Many social media websites, such as MySpace and Friendster, were once popular but lost their popularity over time, indicating the volatility of the category.

Question 14

Crowdsourcing can be considered a type of peer-production.

Accepted Answer

Crowdsourcing involves obtaining services, ideas, or content by soliciting contributions from a large group of people, who are peers in terms of their ability to contribute. This makes it a type of peer-production.

Question 15

Social media refers to content that is peer produced and shared online.

Accepted Answer

Social media platforms allow users to create and share their own content, which is then shared with their network of contacts. This includes posts, photos, videos, and other forms of media. The content is typically produced and shared in a decentralized manner, without the involvement of traditional media institutions.

Question 16

Marketers can leverage social media channels for:
A) competitive intelligence.
B) generating customer input.
C) disseminating information.
D) reinforcing a customer's relationship with the firm.
E) all of the above.

Accepted Answer

Social media channels can be used for all of these purposes, including gathering competitive intelligence, collecting customer input, sharing information, and strengthening customer relationships with the company. By using social media platforms effectively, businesses can not only connect with customers, but also gain insights into market trends and competitor strategies.

Question 17

Blogs are used to collaborate on common tasks or to create a common knowledge base.

Accepted Answer

Blogs are primarily used for individual or group expression, sharing insights, experiences, and information on various topics, rather than for direct collaboration on tasks or creating a common knowledge base.

Question 18

_____ refers to content that is created, shared, and commented on by a broader community of users.

Accepted Answer

The answer of _____ refers to content that is created,...

Question 19

How are sites and services from the Internet's first phase (Web 1.0) different from those that are classified as social media or peer-production efforts?
A) Web 1.0 services are a broader mixture of multimedia content than Web 2.0 services.
B) Web 1.0 services include a wide array of social networks, blogs, and instant messaging services.
C) Applications in Web 1.0 are placed within supporting structures such as social networks, instead of being placed directly on the Web.
D) Web 1.0 services included syndication and search engine optimization features compared to their more efficient Web 2.0 counterparts.
E) Web 2.0 services foster collaboration and information sharing, as opposed to static, transaction-oriented Web 1.0 efforts.

Accepted Answer

Web 2.0 services are distinguished from Web 1.0 services by their emphasis on social networking, user-generated content, and collaboration. Web 2.0 sites leverage user participation and interactivity, whereas Web 1.0 sites rely on static content and are often transaction-based.

Question 20

Web 2.0 services are targeted at creating resources and sharing information based on transaction-focused storefront models.

Accepted Answer

Web 2.0 services are targeted at creating user-generated content and facilitating collaboration and sharing among users, rather than focusing solely on transactions and storefronts.

Quiz 9: Social Media, Peer Production, and Web 2.0

Peer-produced services like Skype and BitTorrent leverage a central IT resource instead of users' computers to forward phone calls and video.

Which of the following statements about Web 2.0 is true?

Building brands on line can be expensive. This has proven especially true for successful social media sites, which have built brand awareness through expensive advertising campaigns.

Which of the following statements is true about microblogging?

Messaging and social apps make up the top 10 most popular smartphone apps.

_____ refers to efforts that allow participants to share access to products and services rather than having ownership

A professional or student looking for guidance with a programing problem is likely to be best be served by posting questions to:

Despite the rise of messaging apps and other forms of social media, these efforts are focused on consumer efforts, with corporations yet to find a viable way to leverage these services in an organizational setting.

Which of the following statements holds true for Wikis?

Social media apps are taking the workplace by storm and creating billion dollar firms. Which of the following tools has grown and is primarily known as a leading workplace productivity tool?

Peer production refers to:

Which of the following statements holds true for electronic social networks?