A retail store manager wants to survey each employee to find what they value most so that she can provide incentives each employee desires. The survey uses open ended questions to assess what employees would find motivating and what would help to increase their satisfaction at work. What type of research is this store manager conducting?
A) Interdisciplinary
B) Quantitative
C) Audit
D) Qualitative

Question

Quizplus · Accepted Answer

D) To get the information the manager wants, she needs to survey her employees to find out what they value to design ways to increase their satisfaction and provide the appropriate incentives to motivate them. This study is specific to this store and wouldn't transfer to other contexts. A qualitative study will allow the manager to survey her employees and find out which factors are personally most important for them by providing specific and detailed results she can use to develop her motivation plan.

A Retail Store Manager Wants to Survey Each Employee to Find