Why is the social norm of reciprocity such a powerful persuasion tactic?
A) Reciprocity is based on equity theory, and thus it's a goal that everyone strives for in the workplace
B) Reciprocity is found in many different societies making it a universal and cross cultural persuasion tactic
C) Reciprocity reduces uncertainty that people have, and we are motivated to feel secure in our environments
D) Reciprocity is based on the simple theory of give and take which is easy for people to understand

Question

Quizplus · Accepted Answer

B) Reciprocity has been confirmed in many different cultures and societies and is consistently demonstrated and this consistency provides evidence for the power of this persuasion tactic. It is not based on any setting or learned response but rather appears to be a universal way to influence others.

Why Is the Social Norm of Reciprocity Such a Powerful