Alpha Manufacturing Inc. wants to increase demand for a certain product so they are printing "limited edition" on the packaging. Why might this influence more customers to buy their product?
A) Scarcity persuasion tactic
B) Limited edition
C) False advertising
D) Persuasive marketing

Question

Quizplus · Accepted Answer

A) By advertising that the product is limited, Alpha is implying that it won't be made in large quantities for a long time and thus is scarce. They are using the persuasion tactic of scarcity to drive demand.