Political candidates are eager for endorsements from movie stars and famous athletes,knowing that these endorsements will evoke emotional arousal and influence people to vote for them.This technique is termed _____ persuasion.

Question

Quizplus · Accepted Answer

Heuristic persuasion involves using simple cues or shortcuts (like endorsements from well-known personalities) to influence decisions or opinions, rather than detailed information or logical arguments.

Political Candidates Are Eager for Endorsements from Movie Stars and Famous