Print ads for cars are more likely to present a lot of facts about the car,whereas print ads for clothing typically show an attractive model.The clothing manufacturers are relying on _____ persuasion.

Question

Quizplus · Accepted Answer

Print ads for clothing typically use heuristic persuasion, relying on the attractiveness of the model to influence consumer behavior, while print ads for cars tend to use systematic persuasion, providing a lot of factual information about the car. Option A (hedonic) is incorrect because while clothing ads may have a hedonic appeal, it is not the primary mode of persuasion used. Option D (automotive) is incorrect as it is not a recognized mode of persuasion.

Print Ads for Cars Are More Likely to Present a Lot