An outside-in approach to strategic communication uses environmental data as part of the strategic planning process.

Question

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An outside-in approach to strategic communication utilizes information and data from the external environment, such as market trends, competitor analysis, and customer insights, to inform strategic planning and decision making. This approach acknowledges the importance of understanding and responding to the external factors that can impact an organization's communication goals and objectives.

An Outside-In Approach to Strategic Communication Uses Environmental Data as Part