An Internet strategy enabled Nestlé USA to change its way of doing business and allowed the company to change its staid, risk-averse culture; from buying raw materials to processing purchase orders to marketing the roughly 2,000 products that make up its nearly 200 brands. Employees worked to "Make e-business the way we do business." In terms of organizational development, the process described here is primarily a(n)_______ intervention.
A) unit
B) large system
C) unit-focused
D) results-focused
E) cultural

Question

Quizplus · Accepted Answer

The large system intervention was used to change the character and the performance of the organization.

An Internet Strategy Enabled Nestlé USA to Change Its Way