When a merger of South Carolina-based Springs Industries with the Brazilian textile producer Coteminas was announced, the CEO of Springs was quoted as saying, "It is unclear what effect this move will have on our employees though no immediate layoffs are planned. There may be some in the future." In this stage of the organizational change,__________ the CEO should use empathy and communicate specific details of the merger.
A) change intervention
B) the change prototype
C) unfreezing
D) refreezing
E) change mobilization

Question

Quizplus · Accepted Answer

The unfreezing stage involves getting the people affected by the change to believe that change is needed. Employees at Springs are likely to resist the change that will come with the merger because they do not know what to expect and have, moreover, been prompted to wonder whether their jobs may be at stake.

When a Merger of South Carolina-Based Springs Industries with the Brazilian