An Internet strategy enabled Nestlé USA to change its way of doing business and allowed the company to change its staid, risk-averse culture; from buying raw materials to processing purchase orders to marketing the roughly 2,000 products that make up its nearly 200 brands. Employees worked to "Make e-business the way we do business." Nestlé USA used_________ change to reinvent the company.
A) activity-oriented
B) results-driven
C) generational
D) vision-driven
E) resources-driven

Question

Quizplus · Accepted Answer

Results-driven change focuses primarily on changing company procedures, management philosophy, or employee behavior.

An Internet Strategy Enabled Nestlé USA to Change Its Way