A manufacturer of suntan lotion could set a(n)______goal to increase revenues by 8 percent over the next five years and a(n)____________goal to increase sales next June in the Miami Beach area by 3 percent.
A) tactical; strategic
B) operational; tactical
C) distal; proximal
D) operational; strategic
E) proximal; distal

Question

A manufacturer of suntan lotion could set a(n)______goal to increase revenues by 8 percent over the next five years and a(n)____________goal to increase sales next June in the Miami Beach area by 3 percent.
A) tactical; strategic
B) operational; tactical 
C) distal; proximal
D) operational; strategic 
E) proximal; distal

Quizplus · Accepted Answer

Proximal goals are short-term or subgoals, while distal goals are long-term or primary.

A Manufacturer of Suntan Lotion Could Set A(n)______goal to Increase