In conjoint analysis,the attribute's importance is normalized to ascertain its importance relative to other attributes,Wi.

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The statement is true. In conjoint analysis, the attribute's importance is normalized to ascertain its importance relative to other attributes, which is usually represented as Wi. This allows for a direct comparison of the relative importance of different attributes in the decision-making process.

In Conjoint Analysis,the Attribute's Importance Is Normalized to Ascertain Its