________ requires that the researcher specify the purpose for which the MDS results would be used and select the brands or other stimuli to be included in the analysis.
A) Selecting an MDS procedure
B) Deciding on the number of dimensions
C) Formulating the problem
D) Obtaining input data

Question

Quizplus · Accepted Answer

Formulating the problem involves defining the purpose for which the MDS results will be used and selecting the brands or other stimuli to be included in the analysis, which are important preliminary steps in conducting an MDS analysis. Selecting an MDS procedure, deciding on the number of dimensions, and obtaining input data are all subsequent steps in the process.

________ Requires That the Researcher Specify the Purpose for Which