Which is an advantage of the direct approach to collecting perception data?
A) It is easy to identify respondents with homogeneous perceptions.
B) The researcher does not have to identify a set of salient attributes.
C) The respondents can be clustered based on the attribute ratings.
D) It is easier to label the dimensions.

Question

Quizplus · Accepted Answer

Direct approach to collecting perception data does not require the identification of a set of salient attributes, which is an advantage in terms of time and effort required for data collection.

Which Is an Advantage of the Direct Approach to Collecting