________ is a class of procedures for representing perceptions and preferences of respondents spatially by means of a visual display.
A) Conjoint analysis
B) Multidimensional scaling (MDS)
C) Hybrid conjoint analysis
D) Regression analysis

Question

Quizplus · Accepted Answer

Multidimensional scaling (MDS) is a class of procedures for representing and visualizing perceptions and preferences of respondents in a multi-dimensional space. MDS helps to identify the similarities and differences between products or brands and provides insights for marketers to make strategic decisions. Conjoint analysis is another technique for measuring preferences, but it does not involve spatial representation. Hybrid conjoint analysis combines conjoint analysis with other statistical methods, while regression analysis is a statistical technique for analyzing the relationship between variables.

________ Is a Class of Procedures for Representing Perceptions and Preferences