In ________ approaches to collecting perception data,the respondents are asked to use their own criteria to judge how similar or dissimilar the various brands or stimuli are.
A) derived
B) direct
C) preference
D) Likert

Question

Quizplus · Accepted Answer

Direct approaches to collecting perception data involve asking respondents to directly compare and judge the similarities or differences between stimuli without imposing any pre-determined criteria or scales. Derived approaches involve creating scores or scales based on the respondents' ratings, while preference approaches ask respondents to express their liking or preference for different stimuli. Likert scales involve asking respondents to rate their agreement or disagreement with a series of statements.

In ________ Approaches to Collecting Perception Data,the Respondents Are Asked