________ is a technique that attempts to determine the relative importance consumers attach to salient attributes and the utilities they attach to the levels of attributes.
A) Correspondence analysis
B) External analysis of preferences
C) Conjoint analysis
D) Internal analysis of preferences

Question

Quizplus · Accepted Answer

Conjoint analysis is a statistical technique used to determine how consumers value different attributes of a product or service. It allows researchers to understand the trade-offs consumers make between different attributes and the utilities they attach to different levels of those attributes. The other options, such as Correspondence analysis, External analysis of preferences, and Internal analysis of preferences, do not directly address the task of determining relative attribute importance and utility values.

________ Is a Technique That Attempts to Determine the Relative