Which of the issues listed below would be addressed using problem-solving research?
A) the need to understand current cultural trends
B) the need to determine where to locate retail outlets
C) the need to understand changes in consumer behavior
D) the need to understand market potential

Question

Quizplus · Accepted Answer

Problem-solving research is used to identify solutions to a specific marketing problem or opportunity. Determining where to locate retail outlets is a problem that requires problem-solving research to identify the best solution. The other options listed could be addressed using descriptive research or exploratory research.

Which of the Issues Listed Below Would Be Addressed Using