Important tools that aid firms in customizing products to groups of customers or individuals include ________ strategies that reside on the company's Web and e-mail servers, and ________ strategies that are initiated by internet users.
A) push; pull
B) pull; push
C) marketing; brochureware
D) marketing; inquiry
Correct Answer:
Verified
Q1: When everyone in the company who touches
Q3: Individualized web portals are most often used
Q5: CRM allows companies to leverage their resources
Q6: Which of the following represents a major
Q8: As more companies integrate customer relationship management
Q9: If two or more companies were to
Q9: Through real-time chat, bulletin boards/newsgroups, and email
Q17: Companies obtain transactional, behavioral, and interaction data
Q18: Companies can use relationship marketing techniques to
Q19: Software agents such as shopping agents and
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