Supplier firms can reduce the cost-to-serve customers for an entire marketing channel by maintaining and providing _______ in the form of inventory control,logistics,and customer service systems for other channel partners.

Question

Quizplus · Accepted Answer

Operational and technical support can reduce the cost-to-serve customers for an entire marketing channel by helping other channel partners manage inventory, logistics, and customer service efficiently, leading to cost savings for the entire channel. Training and coaching, sales and marketing programs, and pricing support may also help in serving customers better, but they may not directly result in cost savings for the channel.

Supplier Firms Can Reduce the Cost-To-Serve Customers for an Entire