The _______ refers to the fact that supplier firms and reseller firms rely upon different profit models that are sometimes at odds with one another.

Question

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The law of legitimate cross-purposes refers to the fact that suppliers and resellers may have different profit models and goals that can conflict with each other. This can lead to tension and conflicts between the two parties as they try to balance their own interests while also working together to sell products or services.

The _______ Refers to the Fact That Supplier Firms and Reseller