A(n)________ captures the extent to which goal congruence exists among partner firms' self-interests and the degree to which complementary resources and capabilities enable the partner firms to capitalize on marketplace opportunities.

Question

Quizplus · Accepted Answer

Alignment refers to the level of agreement between partner firms in terms of their goals and interests, as well as their ability to work together effectively given their complementary resources and capabilities. It is a key factor in the success of partnerships, and can help ensure that both parties are able to capitalize on marketplace opportunities and achieve mutual benefits. The other choices do not directly relate to the concept of alignment.

A(n)________ Captures the Extent to Which Goal Congruence Exists Among