_________ captures the perceived continuity or growth in the relationship between two firms.It entails a desire to develop a stable relationship,and a willingness to make short-term sacrifices to maintain the relationship.

Question

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The concept described in the question is commitment, which refers to the willingness of firms to maintain a stable relationship and make short-term sacrifices to do so. Option A, the law of perpetual change, does not relate to the topic of inter-firm relationships. Option B, opportunism, refers to the pursuit of self-interest without consideration for others and does not fit the context of a stable long-term relationship. Option C, alignment, refers to the agreement of interests and goals between two firms, but does not necessarily capture the idea of sacrificing in the short-term to maintain the relationship.

_________ Captures the Perceived Continuity or Growth in the Relationship