To better reflect channel partner gives & gets,some progressive suppliers have migrated toward a functional allowance.Here,the supplier pays a reseller a set percent off the reseller buy price for performing specific tasks.

Question

Quizplus · Accepted Answer

This statement is true. Some suppliers have shifted from traditional co-op funds or MDFs to functional allowances, where the supplier pays a reseller a percentage off the buy price for performing specific activities such as training or marketing. This approach benefits both the supplier and the partner as it aligns incentives and promotes mutually beneficial behavior.

To Better Reflect Channel Partner Gives & Gets,some Progressive Suppliers