The process of designing a set of marketing and distribution arrangements that create superior customer value for targeted market segments and customers,and executing those arrangements directly through supplier firm sales forces and logistics systems or indirectly through resellers and third-party service providers.
A)marketing channel
B)business channel management
C)fulfillment management
D)value-added management

Question

Quizplus · Accepted Answer

The process described in the statement is best represented by business channel management, which involves designing marketing and distribution arrangements to create customer value and executing them through various channels such as direct sales forces, resellers, or third-party service providers. Marketing channel refers to the specific activities involved in delivering a product or service to customers, fulfillment management refers to managing the order processing and delivery process, and value-added management refers to creating additional value for customers through customization or related services.

The Process of Designing a Set of Marketing and Distribution