The _______ entails all aspects of a customer firm's encounter with a supplier firm.Ideally,the TCE should be a positive,seamless,and memorable interaction that matches the customer firm's purchasing requirements and preferences.
A)total customer experience (TCE)
B)business channel management
C)fulfillment management
D)value-added management

Question

Quizplus · Accepted Answer

The total customer experience (TCE) includes all aspects of a customer firm's encounter with a supplier firm, including interactions before, during, and after the purchase. The TCE should ideally be a positive and seamless experience that matches the customer's requirements and preferences. Business channel management, fulfillment management, and value-added management are all important components of the broader TCE. However, none of these alternatives capture the full scope of the customer's experience with the supplier.

The _______ Entails All Aspects of a Customer Firm's Encounter