The number of resellers authorized or direct sales persons assigned per geographic trade area is _______.By adjusting this factor,the supplier makes it more convenient for the customer to purchase an offering.
A)exposure
B)coverage
C)distribution intensity strategy
D)total customer experience

Question

Quizplus · Accepted Answer

The term referring to the number of resellers or sales persons assigned per geographic trade area is "coverage." By adjusting this factor, the supplier can increase the convenience for the customer to purchase the offering.

The Number of Resellers Authorized or Direct Sales Persons Assigned