The goal of _______ in the context of business channels entails the augmenting products and services channel partners contribute to the supplier firm's market offering.
A)market access
B)value-added
C)cost-to-serve
D)total customer experience

Question

Quizplus · Accepted Answer

Value-added refers to the process of enhancing a product or service with additional features or benefits, which can be done by a channel partner to increase the value of the supplier firm's market offering. Market access refers to the ability to reach customers in a particular market, cost-to-serve refers to the cost of delivering products or services to customers, and total customer experience refers to the overall impression a customer has of a company across all touchpoints.

The Goal of _______ in the Context of Business Channels