_______ refers to selecting particular market segments and customer firms that the supplier firm will focus its resources on serving.That is not to say that the firm will not sell to other market segments or customer firms,but instead,targeting specifies which segments and customer firms are of particular interest.

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Targeting refers to selecting specific market segments and customer firms to focus on serving, while still allowing for sales to other segments and customers. This is different from positioning, which is about creating a unique image for the brand in the minds of customers, and operational excellence, which refers to optimizing internal processes to achieve superior performance. Strategy is a broader term that encompasses all of these concepts and more, including how a firm plans to achieve its goals and objectives.

_______ Refers to Selecting Particular Market Segments and Customer Firms