Managers in business markets know that there is no benefit from adapting the concepts and practices of their counterparts in consumer markets to the business-to-business setting.

Question

Quizplus · Accepted Answer

Business markets can benefit from adapting concepts and practices from consumer markets, such as focusing on customer experience, branding, and digital marketing strategies, to better meet the needs of their business clients and differentiate themselves in the market.

Managers in Business Markets Know That There Is No Benefit