Attempting to derive more profits from existing business is a:

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Attempting to derive more profits from existing business is a profit strategy. This involves finding ways to increase revenue, decrease expenses or both in order to improve the profitability of the company without changing its core business. Market concentration strategy involves focusing on a narrow market segment, while market-share increasing strategy involves gaining a larger share of the market. Turnaround strategy involves making significant changes to a company that is in distress in order to restore it to profitability.

Attempting to Derive More Profits from Existing Business Is A