Given the nature of marketing--and the kinds of criticism it typically gets--marketing should be evaluated:
A) at both the micro and the macro level.
B) mainly at the macro level.
C) mainly at the micro level.
D) None of the above.

Question

Quizplus · Accepted Answer

Marketing operates at both the micro level (individual consumer behavior) and the macro level (societal impact), so it is important to evaluate it on both levels. Criticism of marketing also tends to be directed at both levels, making a comprehensive evaluation necessary.

Given the Nature of Marketing--And the Kinds of Criticism It