Micro-marketing may cost too much because:
A) firms fail to identify new target markets.
B) prices are frequently set on a cost-plus basis.
C) promotion is sometimes seen as a substitute for product quality.
D) All of the above are true statements.
E) None of the above--marketing never costs too much!

Question

Quizplus · Accepted Answer

Failing to identify new target markets can result in inefficient use of resources and cost too much. Using cost-plus pricing may result in prices that do not reflect the value to customers, leading to lost sales and potentially reduced profits. Relying too heavily on promotion without also focusing on product quality can result in dissatisfied customers and damage to the brand, which can be costly to repair. Therefore, all of the above statements are true and may contribute to micro-marketing costing too much.

Micro-Marketing May Cost Too Much Because