The reason that MICRO-marketing costs too much in many firms is that:
A) the marketing concept has not been accepted and implemented.
B) most new products are not necessary to meet competition.
C) marketing is not really needed.
D) advertising is usually ineffective.
E) None of the above--marketing never costs too much.

Question

Quizplus · Accepted Answer

The marketing concept emphasizes the importance of understanding and meeting the needs and wants of individual customers. This requires a focus on micro-marketing strategies, which can be costly to implement. If a firm has not fully embraced the marketing concept, they may view these costs as unnecessary or excessive.

The Reason That MICRO-Marketing Costs Too Much in Many Firms