Which of the following does NOT support the idea that "MICRO-marketing often DOES cost too much"?
A) Many firms focus exclusively on their own internal problems.
B) Distribution channels may be selected on the basis of personal preferences.
C) Product planners frequently develop "me-too" products.
D) Costly promotion may try to compensate for a weak marketing mix.
E) Many firms try to maximize profits.

Question

Quizplus · Accepted Answer

Option E does not support the idea that micro-marketing often costs too much because it speaks to a general business goal of maximizing profits, which does not directly relate to the high costs associated with micro-marketing strategies.

Which of the Following Does NOT Support the Idea That