Which of the following observations provides some hope that micro-marketing is becoming more efficient and effective?
A) More firms are becoming sales-oriented.
B) More firms are becoming production-oriented.
C) Fewer firms are becoming customer-oriented.
D) Firms are embracing new technologies and diversity.
E) None of these is a good answer.

Question

Quizplus · Accepted Answer

The observation that firms are embracing new technologies and diversity suggests that they are adapting to changing consumer needs and preferences, and therefore may be more effective in their micro-marketing efforts. The other options do not provide evidence of increased efficiency or effectiveness in micro-marketing.

Which of the Following Observations Provides Some Hope That Micro-Marketing