The reason that MICRO-marketing costs too much in many firms is that:
A) the marketing concept has not been accepted and implemented.
B) most new products are not necessary to meet competition.
C) marketing is not really needed.
D) advertising is usually ineffective.
E) None of these-marketing never costs too much.

Question

Quizplus · Accepted Answer

MICRO-marketing, also known as personalized marketing, involves tailoring marketing efforts to individual customers or small groups of customers. This requires collecting and analyzing customer data, which can be expensive. If the marketing concept (the idea that satisfying customer needs is the key to achieving organizational goals) has not been fully embraced by the company, then the value of personalized marketing may not be recognized and resources may not be allocated accordingly.

The Reason That MICRO-Marketing Costs Too Much in Many Firms