MICRO-marketing will probably continue to cost too much as long as:
A) the marketing concept is not accepted.
B) firms fail to identify new opportunities.
C) firms do "mass marketing."
D) some managers believe that anyone can run a business successfully.
E) All of the above.

Question

Quizplus · Accepted Answer

Micro-marketing will likely remain costly if the marketing concept is not accepted, firms fail to identify new opportunities, firms continue mass marketing, and if managers underestimate the complexity of running a business. All these factors contribute to inefficiencies and increased costs in micro-marketing efforts.

MICRO-Marketing Will Probably Continue to Cost Too Much as Long