Ideally, the ingredients of a good marketing mix should:
A) flow logically from all the relevant dimensions of a target market.
B) match the ingredients typically used by key competitors.
C) be determined by which ingredients cost the least.
D) not include much advertising because it's expensive.
E) All of the above are true.

Question

Quizplus · Accepted Answer

A good marketing mix should be based on the relevant dimensions of the target market, ensuring that the product, price, promotion, and place (distribution) are all tailored to meet the needs and preferences of the target audience. Matching competitors' ingredients or choosing based on cost are not necessarily effective strategies if they do not align with the target market's characteristics. Advertising may be expensive, but it can also be a crucial part of an effective marketing mix.

Ideally, the Ingredients of a Good Marketing Mix Should