Marketing strategy planning is difficult for marketing managers because:
A) they rarely know enough about the needs and attitudes of their target markets.
B) other dimensions of the market environment may force changes in possible marketing mixes.
C) proposed plans for each of the "four Ps" have to be blended together.
D) competitors are usually trying to satisfy the same or similar needs.
E) All of the above are true.

Question

Quizplus · Accepted Answer

All of the above are true. Marketing managers face challenges such as not having complete information about their target markets, various external factors that may affect their marketing mix, the need to create a cohesive plan for the four Ps, and intense competition from similar businesses. All of these factors combine to make marketing strategy planning a difficult task for managers.

Marketing Strategy Planning Is Difficult for Marketing Managers Because