An objective of our MACRO-marketing system should be to:
A) eliminate monopolistic competition.
B) eliminate materialism.
C) satisfy only the minimum material requirements of life.
D) eliminate advertising, which will lower prices.
E) continually seek more satisfying solutions to consumer problems.

Question

Quizplus · Accepted Answer

The objective of a MACRO-marketing system should be to continually seek more satisfying solutions to consumer problems. This means understanding and meeting the needs and wants of the target market in ethical and socially responsible ways, while also striving to improve efficiency in the production and distribution of goods and services. Eliminating monopolistic competition or materialism and satisfying only minimum material requirements of life may not necessarily lead to a more satisfying consumer experience. Eliminating advertising may also not be desirable as it may limit consumer awareness and choice.

An Objective of Our MACRO-Marketing System Should Be To