Regarding marketing strategy planning:
A) marketing managers seldom know everything they would like to know about the needs and attitudes of their target markets.
B) marketing managers implement marketing STRATEGIES--NOT marketing plans.
C) the market environment may force marketing managers to change target markets--but their marketing mixes usually are not affected.
D) it is easier in large firms because marketing managers can count on specialists to plan each of the "four Ps."
E) All of the above are true.

Question

Quizplus · Accepted Answer

Marketing managers can conduct market research to gain insights into their target markets, but it is unlikely that they will know everything they would like to know about their customers. This is why continuous market research and analysis is necessary for effective marketing strategy planning.

Regarding Marketing Strategy Planning