Regarding marketing strategy planning:
A) Managers usually know all they need to know about the needs and attitudes of their target markets.
B) Competitors do not force a firm to shift its marketing mix.
C) Changes in the dimensions of the marketing environment have no effect on a firm's marketing mix.
D) The lack of a complete understanding of the target market can make it difficult to combine the four Ps into a suitable marketing mix.
E) None of the above.

Question

Quizplus · Accepted Answer

The lack of understanding of the target market can make it difficult to combine the four Ps (product, price, place, promotion) into a suitable marketing mix. Knowing the needs and attitudes of the target market is essential for creating an effective marketing strategy, and changes in the marketing environment can also impact the marketing mix. Competitors can also force a firm to shift its marketing mix in order to remain competitive. Therefore, options A, B and C are incorrect.

Regarding Marketing Strategy Planning